Blake has a deathly nut allergy so he knows first-hand the struggles of finding healthy, on-the-go snacks that taste great and don't contain nuts. His frustration with the current options on the market prompted him to begin making bars in his kitchen. Once the recipe was perfected, Blake knew that people with and without nut allergies would love this product. After partnering with the best nut-free manufacturer in the world to make the product, the company was born.