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Blake's Story

Hi, Blake here. Welcome to Blake's Seed Based! As a company, we make snacks that are healthy, taste great, and are allergy friendly. 


How did we get here? Growing up as an athlete with a deathly nut allergy, I was frustrated with the lack of snacks available. So, I started making bars in my kitchen using seeds instead of nuts and quickly realized that people with and without food allergies loved them. 


Our company motto is #SeedYourPassion. We want you to go out in the world and pursue your passions, without being held back by your snack options. We know you’ll love these bars and we can’t wait to see how you #SeedYourPassion

Blake Sorensen

How we got here

2021

June 2021 2

We attended our first expo in 18 months, Sweets & Snacks! It was great to see buyers and other teams in person, and sample our Rice Crispy Treats.

June 2021
June 2021 3

We launched our 5ct Snack Bars in 500 Kroger Stores!

June 2021
May 2021 4

We hired our Director of Sales, Tom! Exciting to build our team.

May 2021
Jan 2021 5

We launched our Vegan Rice Crispy Treats!

Jan 2021

2020

December 2020 7

We launched our Snack Bars nationwide at Sprouts!

December 2020
September 2020 8

We brought on our awesome intern Mackenzie!

September 2020
June 2020 9

We navigated our new remote work during the pandemic.

June 2020
April 2020 10

New packaging was launched featuring a clear window so you see the Seeds + Fruit in the bars. Look for more flavors and products later this year!

April 2020

2019

September, 2019 12

We celebrated our one year with a parrot after getting in over 1,000 stores and building a strong online presence.

September, 2019
May, 2019 13

Events, tradeshows and demo's became the #1 way to introduce people to the brand. The team was EVERYWHERE!

May, 2019
March, 2019 14

The products made their way onto prominent retail stores around the Midwest!

March, 2019

2018

September, 2018 16

After garnering feedback from the Kickstarter campaign, the products were reformulated, the brand was refreshed, and the name was changed to Blake's Seed Based. Blake's Seed Based officially launched on September 18th, 2018!

September, 2018
February, 2018 17

In order to validate the idea and see if consumers were interested, a Kickstarter campaign was created. The campaign garnered $28,923 in pre-orders and the products were shipped to the first ever customers!

February, 2018
January, 2018 18

The idea started in an MBA Social Entrepreneurship Course at Indiana University. Drawing inspiration from Blake's nut allergy, Blake and Alex Marijan got to work in Blake's kitchen creating bars made from seeds that were free from the major allergens. The company was named "Blake's Nut Free".

January, 2018

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